Verizon new Unlimited Plan Sucks for Family Plan Users

Verizon Unlimited plan excludes Family plan users...  This is a well crafted pricing strategy that does not help people that are on family plans - a two person family plan for this revamped plan would be ~$120

 

Here is the plan that got me to call verizon:

 

Verizon, AT&T revamp pricing plans

By Lynnette Luna

Comment |
Image002
Forward

Both Verizon Wireless and AT&T Mobility revamped their voice and data plans last week.

Verizon kicked off the move by slashing prices on its unlimited voice plans and streamlining its data packages. Specifically, Verizon reduced the number of plans from 40 to six single-line plans and eight family share plans. Some of the biggest changes include dropping unlimited voice service from $99 to $69.

On the data side, Verizon said it placed its portfolio of devices into three categories, and will offer data plans specific to those devices. 3G smartphone purchases now require a $30 per month data package that provides unlimited data. Lower end 3G multimedia devices will require a data package for $10 per month with 25 MB of data. 

Hours later, AT&T introduced similar pricing plans, offering unlimited voice and data for $99.99 per month for smartphone users, including iPhone users. AT&T's previous pricing for iPhone users included $99.99 for unlimited voice and $30 for unlimited data. Reducing the cost of iPhone usage is notable considering Pali analyst Walter Piecyk recently estimated that fully 40 percent of AT&T's postpaid customers use an iPhone or are in a family plan with an iPhone.

Both Sprint Nextel and T-Mobile USA currently offer unlimited plans that are cheaper than those put forward by AT&T and Verizon. Both Sprint's Simply Everything Plan and T-Mobile's Even More offering include unlimited talk, text and data for $99.99 per month.

Finally, regional operator U.S. Cellular announced its own unlimited plans. The company is offering unlimited voice calling for $69.99 per month for one line and $119.99 per month for two lines; customers can get up to three additional lines for $49.99 each. U.S. Cellular said existing customers can migrate to the new plans without a contract extension.

For more:
- see this Verizon Wireless press release
- read this FierceWireless article
- see this AT&T release
- take a look at this U.S. Cellular release

 

E. David Callender

Phone: 760.420.8734

Email:        edc@edcallender.com

Website: http://edcallender.com

LinkedIn: http://www.linkedin.com/in/callender

Twitter:    http://twitter.com/EDavidCallender

 

Are Social Media Sites getting more from you than you are from them?

Keeping up with all this Social Media Marketing can be very time consuming.  I have been liking the articles that Advertising Age has been putting out.  Today I read this article:
Be Honest: What's Your Real Twitter and Facebooke ROI?

There were several good points, but there I found the excerpts below particularly interesting.

"Twitter has just 156 employees. Facebook currently says it has "1,000+" employees -- a shockingly tiny work force for a site with 350 million active users. Neither company needs a lot of warm bodies because you and I are doing most of the work: perpetually creating and uploading vast amounts of fresh content that Twitter and Facebook can do with as they please......
In general, if you're soft-selling something -- like content or an idea -- that can benefit from free publicity, Facebook and Twitter are your friends......
My Twitter ROI -- the return I get on the time I invest in tweeting -- feels like it's worth it. For one thing, because I track in-bound links to my column on Bit.ly, I know that I've gotten literally tens of thousands of additional page views to my column and its offshoots, thanks to readers tweeting and retweeting links. So, thank you, Twitter. "

You may not always be getting direct results from your facebook communications but remember that those post are also indexed and searched by our favorite search engine Google.com.  It was also good to see that the author is using Bit.ly .  It is always important to track efforts on the internet and a lot of the tools are free.

Click here for the article in Ad Age